Half of consumers optimistic about AI in healthcare

Fifty percent of U.S. consumers say artificial intelligence has the potential to revolutionize healthcare delivery — regardless of whether they have used the technology. That figure was even higher (70%) among those familiar with the technology, according to a survey by Deloitte. 

The "Health Care Consumer Survey" for 2023 polled 2,014 U.S. adults on their experiences and attitudes related to their health, health technology and generative AI.

Here are four additional survey findings:

1. Forty-eight percent of all respondents said they use AI, while 84% said they have heard of it. 

2. Among all consumers, 46% said they believe AI has the potential to make healthcare more affordable. Among those who had experience with the technology, 63% agreed.

3. Among respondents who have accessed the technology for health and wellness, 19% said they used it to learn about medical conditions, 16% said they used it to understand treatment options and 15% used it to improve their well-being. Of those who have accessed AI for health and wellness, 69% said they found the information "very reliable" or "extremely reliable."

4. Sixty-nine percent of respondents who are AI users said they believe the technology has the potential to make healthcare more accessible, compared to 53% of those surveyed who have not used it.

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