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Amy Mulcaster, DO, was appointed CEO of The Portland (Ore.) Clinic, a multispecialty group with six locations in the Portland metropolitan area.

There are many ways physicians can harness the reach and capabilities of social media to increase patient engagement and debunk medical misinformation, however, having a social media presence comes with its own challenges — particularly for physicians. 

The presence of independent physician groups in healthcare has been a symbol of independence, clinical autonomy and managerial flexibility to providers, allowing for competition, variation and variety in medicine. However, as more and more of the healthcare workforce moves toward…

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