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Effective communication is not just a nice-to-have in healthcare; it’s a necessity. A recent healthcare benchmark report bears out this claim. The report found 80% of consumers are likely to recommend a health system or company to their friends and…
Health inequities in the U.S. lead to a staggering $320 billion in direct medical costs. As health systems adopt strategies to address disparities and enhance patient well-being, organizations like Providence (Renton, Wash.) and CommonSpirit (Chicago) are turning their focus to…
Patients’ consumer experience preferences are changing, and it varies by age. Younger generations expect seamless, digital-first experiences — just like they get in retail, but older generations are more cautious. If your organization isn’t delivering customized experiences to each of…
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Sentara Norfolk (Va.) General Hospital implemented a medication tracking system to tackle inefficiencies and stockouts in its cardiac operating room. By tagging critical medications and monitoring inventory, the hospital eliminated stockouts, reduced medication waste by 86% and is projected to…
Hospitals are bracing for a 9% jump in inpatient days within the decade, driven by an aging population and rising comorbidities. Dialysis patients are at the center of this challenge, with higher ICU utilization, longer hospital stays and significantly greater…
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Today’s leading health systems recognize customer experience as a core business strategy — not just a departmental task. As patient expectations for convenience and simplicity evolve, the stakes are rising for organizations to fine-tune their CX strategy for 2025. This…
Healthcare marketing faces a unique challenge: while precision is essential in treating patients, marketers often lack the tools to achieve the same level of precision in their campaigns. Unlike ecommerce and other direct to consumer industries, where marketers use purchase…
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Healthcare organizations have been navigating a complex landscape following the HHS guidance on the use of online tracking technologies. This uncertainty has led to confusion among marketing, compliance, and legal teams regarding what is considered PHI (Protected Health Information) and…
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Healthcare payers face a range of challenges in today’s marketing landscape, from managing advertising budgets to navigating complex privacy regulations. To better understand these challenges, Freshpaint collaborated with Becker’s Hospital Review to survey 100 marketing professionals representing national and regional…
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The marketing landscape is rapidly evolving, and hospitals and health systems must adapt now to ensure future success and ensure precious marketing dollars have the greatest impact possible. Traditional approaches to marketing aren’t delivering the same ROI, leaving many health…
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