The Delaware Division of Public Health has launched a $51,582 campaign to recruit and retain physicians and other medical providers, Delaware Business Times reported March 15.
The department partnered with Epic Marketing Consultants to create a video showing the benefits to having a medical career in Delaware. The campaign will consist of the video as well as social media, print and other forms of marketing.
"Delaware's population continues to grow and that means the state has an increasing demand for healthcare services," Sharon Smith, DPH community relations officer, told the publication. "We wanted to develop a campaign to attract more healthcare providers to our state to meet our residents' healthcare needs."
The state currently has 10 designated health professional shortage areas for primary care. It is also one of four states in the U.S. that does not have its own medical school, making it difficult to create a pipeline of physicians to work there.
Delaware offers loan repayment programs which offer $50,000 in debt coverage per year for healthcare workers and for professionals who work in the state for at least two years. The campaign also highlights the state's training opportunities for physicians, along with beaches and recreation spots.