A survey conducted by Sermo and LiveWorld has found that 57 percent of physicians in the United States change their perceptions of certain medications and treatments based on social media content they've seen.
According to the survey, only 16 percent of physicians reported social media having no influence on their perception. Meanwhile, 41 percent of those surveyed said their shift in perception from social media leads them to change their prescribing habits.
The survey also revealed insights into what platforms physicians most often turn to. Private medical groups on social media platforms were one of the most popular, with 52 percent of physicians reporting belonging to one.
Twitter was also popular for physicians looking to follow hospitals and professional organizations, with 62 percent of surveyed physicians reporting they used it.