Private practice has been in steady decline over the last 10 years as financial pressures and administrative burdens make it more difficult for non-corporate organizations to survive.
Marketing is another struggle faced by private practice, according to a Sept. 15 news release published by WKRG News 5. The rise of search engines, algorithms and social media has also created challenges for private practices trying to keep up with the ever-changing landscape of online marketing.
GrassRoots Medical Marketing is an agency that focuses on supporting private practices and the physicians who run them by improving digital visibility and strategy.
“When private practices close, communities lose trusted providers who often deliver the most personal, patient-centered care,” Laura Woodard, founder and CEO of GrassRoots Medical Marketing, said in the release. “Our work is about protecting that relationship between physician and patient by ensuring practices can grow sustainably in today’s digital age.”
The agency offers a range of marketing services aimed at supporting physician practices, including website development and design, online review and reputation management, social media strategy and management, patient-focused content and blogging, video testimonials, practice branding, graphic design and custom landing pages.
